Disneyland Resort and Walt Disney World are two of the most visited theme parks in the entire world.
In 2018, Disneyland Resort had a combined visitor count of 28.6 million while Walt Disney World had a visitor count of 58.4 million. As attendance in the Parks increase, so do the lines for rides, shops, and food.
How might we improve the in-park dining experience?
My team saw an opportunity to improve our Guest’s experiences with in-park food ordering by introducing the Mobile Order platform to help reduce lines and shorten wait times for quick-service restaurants (QSR’s) throughout the Parks.
My Role
I was brought on as an Interaction Designer, primarily focused on finalizing UX deliverables such as end-to-end user flows, comps, and documentation. I also provided engineering support and QA testing before the product went live on the market.
Because this was my first major project at Disney, I used this opportunity to better understand Disney’s design principles, philosophies, and strategies.
Release and iterate
On launch, Mobile Order served to meet the basic requirements of allowing Guests to quickly order food in-park. My team and I focused our priorities on getting the feature launched quickly and added additional features to our backlog for future project planning.
Launch Deliverables
Since launch in 2017, Mobile Order has been seen consistent user growth month-over-month in both Disneyland and Walt Disney World. The feature has also increased sales in food orders at the Parks as Guests are enjoying the convenience offered via Mobile Order.
General feedback from our Guests has been positive. Most Guests stated that Mobile Order saves them a lot of time by allowing them to place food orders while they're in line or commuting from one attraction to another. As the feature continues to improve over time, we hope that Guests will be able to spend less time worrying about food and more time enjoying the Parks and everything they have to offer.
Thanks for dropping by. 
Thanks for dropping by.
